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Programmatic Advertising
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61	THE CANADIAN PROGRAMMATIC LANDSCAPE DEMAND Trading Desks SUPPLY DSPs Add to Reading List Source URL: iabcanada.com Language: English - Date: 2015-03-09 11:54:17 Real Time Bidding Ad serving Online advertising Demand-side platform Contextual advertising Ad exchange Advertising network AdWords Internet Advertising Internet marketing
62	Media Kit Programmatic PROGRAMMATIC AT THE Intersection Add to Reading List Source URL: www.xad.com Language: English - Date: 2015-01-09 17:52:52 Mobile advertising T-Mobile Mobile search Advertising .mobi Technology Wireless Mobile technology
63	Programmatic Buying Track Record forProgrammatic buying spreads to new areas: premium, video, and mobile   Add to Reading List Source URL: www.adscale.de Language: English - Date: 2015-01-19 04:54:10 Business models Real Time Bidding Mobile advertising Advertising Auction Affiliate marketing Business Marketing Internet
64	VIDEO ENTERS PROGRAMMATIC PRIMETIME IN EUROPE Pervasive adoption of private marketplaces and extension of data-driven advertising to TV shows maturation of video in Europe. RESEARCH Add to Reading List Source URL: www.adap.tv Language: English - Date: 2014-10-14 14:38:25 Advertising agency Television advertisement Media buying Online advertising Advertising Marketing Business
65	Entertainment Publishers Wrestle With Pivot To Video, Mobile, and Programmatic By John Shomaker August 7, 2014 If you talk with Sharon Waxman, she’ll admit she’s infatuated with Hollywood and its ecosystem of studios Add to Reading List Source URL: www.adjuggler.com Language: English - Date: 2014-08-13 09:42:04 Online advertising Marketing Ad serving Advertising Internet Communication
66	Smaato Experiences 140% Growth in Mobile Programmatic Advertising With a Global Reach of 540 Million Unique Visitors Per Month in 2014 Diverse Publisher Inventory and Campaigns Optimized for Mobile Enable Audience Hyper- Add to Reading List Source URL: www.smaato.com Language: English - Date: 2014-12-23 18:14:28 Real Time Bidding Advertising network Mobile advertising Sell Side Platform Mobile marketing Demand-side platform Internet Advertising Technology
67	C HANG O CAS E ST U DY How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year Since 2012, Chango, a programmatic advertising platform, has partnered with Contently to produce a 12 Add to Reading List Source URL: contently.com Language: English - Date: 2015-02-24 13:23:17 Information graphics Business Marketing Visual arts Content marketing
68	Case Study \| Consumer Electronics This consumer electronics company utilized Pixability’s programmatic YouTube advertising and optimization software to increase channel views by 211% in 30 days, achieve an InStream cl Add to Reading List Source URL: www.pixability.com Language: English - Date: 2015-03-18 09:30:59 Free music Subtitling Web 2.0 YouTube Clickthrough rate Digital media Internet memes Internet Video hosting World Wide Web
69	March 12, 2013. John Dietz, VP of Products at Adometry, traces the evolution of programmatic buying and describes how quickly advertisers have gone from “guess” to “finesse” when it comes to buying the best ads. Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:48:26 Advertising network Ad serving Contextual advertising Demand-side platform Behavioral targeting Ad exchange Internet Advertising Marketing
70	PROGRAMMATIC WHO’S USING IT, HOW AND WHAT THEY’RE BUYING, WHAT THEY WANT, AND WHAT THEY’RE CONCERNED ABOUT. If digital advertising had a word of the year, 2014’s might well be “PROGRAMMATIC”. But underneath Add to Reading List Source URL: www.undertone.com Language: English - Date: 2015-01-05 14:43:34 Design Communication Visual arts Advertising Communication design Graphic design

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